Ding Lei's Prediction: AI Music May Become Industry Standard
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On October 11, the '2023 China Digital Music Industry Conference' grandly opened in Huli District, Xiamen, attracting nearly a thousand participants from across the country, including music industry professionals, experts, scholars, and media representatives. Ding Lei, CEO of NetEase, attended the conference as a special guest.
With new technologies like AI models deeply penetrating the music industry, Ding Lei, CEO of NetEase, believes that artificial intelligence is highly likely to become a standard in the music industry within the next 1-2 years. He stated, 'At least in the field of music, artificial intelligence will never truly replace humans. However, AI can serve people and enhance music production efficiency.' He encouraged the industry to seize this opportunity and refine true value amid the challenges.
It was reported that NetEase Cloud Music has been investing in research combining music with new technologies like AI since 2018, achieving many industry-leading results in AI composition, lyric writing, singing, and intelligent recommendations. Moving forward, NetEase Cloud Music will also promote the toolization of these technologies to inspire industry creativity and meet production needs.
The rapid development of new media has created favorable conditions for China to vigorously promote the reform, innovation, and development of the digital music industry. Compared to traditional media, new media possesses many outstanding characteristics, not only in terms of innovative formats but also in changing people's lifestyles and ways of thinking. Taking the current overall development of China's digital music industry as an example, new media empowerment has become an important direction, with deepening integration between new media and digital technologies, propelling the digital music industry into a new phase of development.
Digital music refers to non-physical music created, stored, and replicated using digital technology, distributed and consumed via the internet, mobile networks, and telecom value-added services. It mainly includes online music and mobile music. The former primarily refers to music in formats like MP3 and WMA for online streaming and downloading, while the latter includes mobile music forms like ringtones and caller tunes. Monetization methods for digital music services mainly include membership subscriptions, digital album sales, advertising services, and licensing.
The digital music industry has established its significant position in China's digital content sector. Traditional music industries, telecom operators, and digital technology newcomers are competing to enter this field, with a number of representative companies of considerable scale and competitive advantages emerging. These companies have conducted extensive exploration and experimentation in developing the digital music industry under Chinese market conditions.
With the continuous advancement and refinement of multimedia devices and digital technologies, music creators can extend their artistic thinking using these tools, constructing and modifying their works according to their intentions and engaging in diverse artistic creation. In the process of digital music creation and production, from the acquisition of musical materials and parameter settings to the distribution of musical works, the digital technological characteristics of multimedia art, centered on computer technology, are fully reflected.