Yext Scout Helps Brands Navigate AI Search Challenges
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Published Time: 2025-09-11T14:19:15+00:00
Customers are discovering brands and learning about products and services in new ways, from traditional search to AI search, AI agents, and more. The discovery journey has completely changed, and brands need to adapt to the new paradigm.
Launched earlier this year, Yext Scout is an AI search and competitive intelligence agent designed to boost brand visibility and uncover critical insights related to new AI-driven search platforms, alongside traditional searches.
Scout is part of Yext, the leading brand visibility platform. It provides performance benchmarks against local competitors and creates real-time, actionable recommendations.
Yext will explore the massive impact of AI on search and user behaviors, and how Scout can inform marketing professionals, in a webinar titled 'Winning Search in EMEA: How Yext Scout Drives Visibility Across Local and AI Platforms.' The webinar is scheduled for Wednesday, 24 September at 1pm BST / 2pm CEST.With AI now ever-present in digital interactions, platforms like ChatGPT, Gemini, Perplexity, and Grok significantly influence how consumers discover and interact with brands.
AI discoveries, often displayed at the top of pages, replace traditional search engine results with conversational answers, eliminating the need for users to sift through unreliable results. Brands need guidance to optimize their content for these emerging channels.
Measuring effectiveness is also new territory, leaving many companies behind better-informed competitors. The Yext webinar on 24 September will help brand and marketing professionals improve visibility, track sentiment, and measure performance across social content, reviews, and local listings.
Join Yext for the exclusive session, 'Winning Search in EMEA: How Yext Scout Drives Visibility Across Local and AI Platforms,' on Wednesday, 24 September at 1pm BST / 2pm CEST.