Video AI Technology Industry Report 2024: Analysis of Market Applications
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The emergence of ChatGPT has once again stirred up a storm in artificial intelligence. Both ChatGPT and Midjourney demonstrate that AI technology has become a crucial force driving the new wave of technological revolution and industrial transformation.
In 2023, with the integration of large AI models and multimodal AI technologies, the creative capabilities, generalization abilities, and industrialization level of AI-generated content have rapidly improved. The application of cutting-edge AI technologies in film and television production has entered a new phase, spanning various stages such as content planning, development, production, and promotion.
It is reported that on video platforms, AI-powered face-swapping technology allows protagonists in domestic films and TV series to speak their lines in English. Through mini-programs, users can even transform themselves into characters from movies.
Mini-program micro-dramas have emerged as a dark horse, with AI-powered "lip-syncing" translations creating viral hits. Following AI-generated covers by "AI Sun Yanzi," AI-generated images via "AI cameras," the rise of "AI Guo Degang" (video translation) has once again turned cutting-edge AI technology into real-world sensations, aligning perfectly with the current popularity of UGC content on short-video platforms and lightweight micro-dramas.
Currently, AI technology applications permeate the entire cultural and creative industry chain, covering scriptwriting, casting, traffic prediction, content review, encoding, editing, operations, search, recommendations, promotion, trend forecasting, trend extraction, fan engagement, ad placement, and online interactions. This enables comprehensive applications in seven key areas: intelligent creation, production, annotation, distribution, playback, monetization, and customer service. AI video production leverages artificial intelligence technology to automatically convert various media materials like text, images, and audio into videos. This approach effectively tackles the challenges of labor, time, and skill costs in video creation, improves production efficiency, and maintains consistent video quality.
Analysis of the Market Application Status of Video AI Technology
AI video production has been widely adopted in corporate promotional videos, product introductions, public service advertisements, and other fields, providing convenience for scenarios that require large-scale video production. With the advancement of AI technology, its applications in the video domain will continue to expand.
Compared to other countries and regions, Chinese media and entertainment companies remain enthusiastic about comprehensive intelligent video transformation. Most enterprises believe that intelligent video production technology can significantly enhance production and distribution efficiency. By leveraging AI, tailored and intelligently recommended content can be delivered to users, fundamentally changing the methods of content creation and distribution. Media and entertainment companies such as Southern Daily, Tencent, The Paper, Mango TV, iQiyi, and Huashi Media are actively utilizing AI technology to build self-controlled platforms or provide high-quality video content products.
AI is the foundation of ByteDance's development. According to ByteDance's Series B financing PPT, as early as 2013, the company identified AI technology (including natural language processing, multimedia analysis and processing, scalable and high-performance data storage, and massive data computation) as its core competitive advantage—integral to its unique personalized content discovery engine. By sourcing content in real-time from multiple channels (later supplemented by Toutiao accounts) and leveraging its personalized content discovery engine for content analysis, user analysis, and matching, Toutiao can cater to diverse reading interests, achieving a 'thousand faces, thousand recommendations' model. ByteDance continues to strengthen its AI capabilities. Douyin extensively employs AI technology. According to the company's disclosed algorithm diagram for Douyin's tagging system, AI holds a central position throughout the entire process. From initial machine video detection to keyword matching, followed by layered recommendations, system "digging," and higher-level traffic pools, all rely on AI's support. Douyin's AI algorithm determines the distribution of short video traffic, thereby deciding who can capture users' valuable time. Currently, the internet has entered its second half, where competing for existing users has become the goal for all platforms. Thus, Douyin's AI algorithm directly influences ByteDance's multi-billion-dollar revenue, making it critically important for the company.
In October 2023, iQiyi upgraded its AI search feature, introducing a "plot search" function that utilizes AI's video comprehension capabilities to offer a "search-and-watch" experience. According to official descriptions, unlike traditional searches that initially only yield titles, the upgraded "AI search" allows viewers to directly access desired content with a single click during the search process. This marks the industry's first application of generative AI technology in three search scenarios: character search, plot search, and celebrity search.
As the most significant driver of industrial advancement, AI technology is set to play an increasingly vital role. In fact, with the further maturation and integration of AI, the video content production sector is undergoing a transformation in "quality and efficiency." AI has become a powerful tool in the video industry for content analysis, automated editing, and personalized recommendations.