Why Xiaomi's Car is Named SU7: AI Search Provides the Answer
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Zhou Hongyi recently conducted an in-depth analysis of Xiaomi's car naming as SU7, considering brands like BBA and Tesla, and shared his unique insights on vehicle naming conventions.
He first pointed out that car naming is not arbitrary but follows certain rules and logic. In this regard, he emphasized the alphanumeric naming convention, stating that it is both memorable and marketable. Xiaomi's choice of SU7 as the car model name aligns with this market trend.
Zhou further explained the logic behind this naming convention. Using well-known brands like Mercedes-Benz, BMW, and Audi as examples, he noted that these brands adopt the alphanumeric naming system, where higher numbers typically indicate more premium models. This naming approach has established a tacit understanding and consensus between automakers and consumers.
Zhou used AI to search for an explanation of Xiaomi's SU7 naming. The AI interpreted 'S' as standing for 'Speed Ultra,' where 'Speed' signifies velocity and 'Ultra' means super, collectively representing ultra-high speed, reflecting Xiaomi's car's high performance. The number '7' is considered a symbol of luck, aligning with most consumers' psychological expectations.
He also praised Xiaomi's marketing capabilities, acknowledging it as one of the key reasons for Xiaomi's standout performance in the fiercely competitive market.
In conclusion, Zhou summarized that while technological innovation is the core driver of the automotive industry, details like naming must also adapt to local customs and follow market rules and habits. Only then can companies better meet consumer demands and gain market recognition.
It's worth noting that Zhou's keen interest in car naming stems from 360's strategic investment in NIO, where he became a major shareholder. This reflects how the automotive industry is embracing more innovation opportunities and challenges amid rapid technological advancements and cross-industry integration.