AI Rap 'Invades' Film Accounts: Single Video Gets 2 Million Likes, Gains 500K Followers Monthly
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AI is 'invading' film accounts.
Searching for frozen fish with careful planning
Old Mo remains silent with a smile
Frozen fish in hand becomes a weapon Watching two people disappear into the night
The plot of 'The Knockout' was turned into lyrics and paired with the 'Subject Three' BGM, instantly capturing the attention of netizens. What many didn't expect was that this rap wasn't performed by a real person but was generated by AI.
The creator is the Douyin account 'Gu Zi Jiong Sings Movies.' As a newcomer in the film and TV niche, he only started posting videos in December last year. While others use narration, 'Gu Zi Jiong Sings Movies' opts for singing to explain films and TV shows. In just 20 days, he gained 300,000 followers, and within a month, his follower count reached 500,000. As of now, his Douyin account has amassed 640,000 followers. If it were just film commentary accounts dabbling in rap, it might not be anything new. Back in 2022, an account named "Bass Rap Lightyear" sparked a trend of rap-style film commentary, but due to the high creative threshold and costs, it didn't gain widespread popularity. Another similar film commentary account, "Puppet Movies," once replied to netizens that they "mixed and edited the audio themselves."
The biggest difference between "Gu Zi Jiong Sings Movies" and "Bass Rap Lightyear" is that the rap lyrics are generated by AI, as openly introduced in the account's bio, claiming to "create rap commentary with zero foundation." The New Rank editorial team discovered that this is not an isolated case. Since various AIGC tools have been widely applied, many similar AI-generated rap film accounts, such as 'Gu Zi Jiong Sings Movies,' 'Cat King Movies,' and 'Sanmu Talks Movies,' have emerged online. What was once a specialized field with high entry barriers now seems easily replicable with AI assistance.
As the saying goes, 'Great commentary attracts audiences, but exceptional commentary attracts peers.' Like many professionals, we are curious: Is it really that easy to start an AI-generated rap film account? Will AI's involvement accelerate the internal competition in the film commentary ecosystem?
A single video received nearly 2 million likes, AI Rap Takes Over Film and TV Accounts
In just 20 days since its creation, the account 'Gu Zi Jiong Sings Movies' produced its first major viral video—using AI rap to explain the TV series 'A Journey to Love':
Officials rushed over with murderous intent in their eyes Turning around to see the cat, breathing a sigh of relief.
She hides in the water, holding her breath to avoid detection.
He passes by and notices something amiss.
Over 40 minutes of film plot condensed into a one-minute song, each lyric corresponding to a character's scene. As the plot progresses through its twists and turns, the melody's rhythm grows increasingly tense. As of now, this video has garnered over 1.91 million likes on Douyin. When the video was posted, the account '谷自囧唱电影' had fewer than 100,000 followers, with some commenters praising it as "a video worthy of millions of followers from an account with just tens of thousands." New data from Douyin shows that this video brought the account nearly 200,000 new followers.
Following the account's guidance, the editorial team discovered the AI rap generation tool—the voice engine 'Ace Studio'.
After testing, we found that the AI voice engine tool comes preloaded with multiple AI singers. Users simply need to input their chosen music and lyrics into the corresponding tracks, and the AI's post-processing rendering quickly produces a finished musical commentary. By modifying the lyric script in the corresponding text track, a single press of the Enter key can align the lyrics perfectly with the musical rhythm.
After completing the background music segments, simply matching the vocal tracks with movie footage gives shape to an AI rap commentary video.
As complete beginners with no rap or video commentary experience, our editorial team successfully created our first rap commentary "debut" using AI tools. It's safe to say that AI has lowered the threshold for creating rap commentary videos. Throughout the entire creative process, there's no need for real people to appear on camera or provide their own voices—commentary scripts can all be generated by AI.
Even the melodies for commentary songs don’t need to be changed frequently; one song can be used for multiple videos. Take "Gu Zi Jiong Sings Movies" as an example. So far, they’ve posted 22 videos, and more than half of the background music is "Subject Three."
Sometimes, creators can also incorporate elements like clapper talk or opera-style singing to come up with fresh content, enabling them to consistently produce trending material and rapidly gain followers in a short period. As a result, a wave of similar AI rap commentary channels has recently emerged. When AI rap battles human rap,
Is it a liberation of productivity or a low-quality assembly line?
"Seeing AI rap used for commentary content, to be honest, I was a bit confused at first," said the Douyin account 'Huading Curator' with 1.22 million followers to the New Rank editorial team. Since 2019, 'Flower Town Curator' has been using singing to explain film and TV content. To date, his most popular content on Douyin has received 2 million likes and 40 million views.
He has always insisted on solo creation, writing lyrics, singing, and completing everything by himself without a team. Currently, it takes him 3 days to a week to produce a singing-based film and TV explanation video. At his fastest, he managed daily updates, but the pressure was too much for solo creation.
Before AIGC became popular, 'Flower Town Curator' had already explored AI tools but never considered using AI to completely replace his singing. The idea left him momentarily stunned. He does not deny the convenience of AI tools in content creation, such as setting pitch and melody accuracy, which can be better than human singing. Sometimes he uses AI for harmonies, saying, "If you can't beat them, join them. If the key is too high, using AI for harmonies is much more convenient."
However, 'Flower Town Curator' believes that he currently would not consider using AI to replace real voices for rap commentary.
His main concern lies in the quality of content creation. 'Flower Town Curator' points out that rap commentary is different from ordinary commentary. Singing requires rhyming, and some novice writers' scripts fail to achieve this, with not a single rhyme throughout the entire piece. His creative experience is based on years of exposure to music, combined with his personal aesthetic appreciation of music, and repeated analysis of film and television commentaries. His commentary scripts are typically kept within one and a half minutes, paying attention not only to rhyme but also to creating a sense of suspense and appeal in the script to ensure the completion rate of the first five seconds.
Although there is no unified standard for evaluating content quality, AI-generated singing scripts often fail to rhyme properly. "If the script isn't well-crafted, the tone might sound similar, but the content still falls short. Professionals can immediately tell the difference."
In addition to controlling content quality, "Flower Town Curator" also considers the personal IP attributes of the account. He stated: "I've always sung in person. If I suddenly switched to AI, it might feel strange and people wouldn't recognize me anymore."
It's understood that "Hanamachi Curator" is not just a video content creator. His original music works are also released on major music platforms, with popular tracks earning royalty income, thereby expanding his personal IP influence in the music circle.
Therefore, while AI can indeed enhance productivity to some extent, it cannot truly replace real human performers. The assessment of content production quality is subjective, but AI is currently just a tool—the crucial factor still lies with the person operating the AI to generate content.
Moreover, as noted by "Hanamachi Curator," "when humans perform, they incorporate emotional elements, something AI cannot replace."
Will AI intensify the competition in the film and TV content ecosystem?
In the comments sections of AI-generated rap videos, the most frequently mentioned word is "competition" (or "卷," implying an intense, zero-sum rivalry). Netizens have remarked on the extreme level of competition in film and TV commentary, with peers commenting, "It's too competitive, you win" and "This silences newcomers." Over the past two years, multiple professionals in the field have mentioned to the editorial team that the sector has become increasingly cutthroat, with "enduring hardship" becoming the norm.
An operator from a leading film and TV commentary agency stated, "The golden age for film and TV commentary has passed. The traffic allocated to this content by major platforms is highly unstable, and there's even some throttling." To survive, they have abandoned domestic platforms in favor of overseas ones.
The application and widespread use of AI have not only lowered the barriers to entry for film and TV commentary but are also further intensifying this competition. "The pie is only so big; dividing it among 10 people is vastly different from 100 people fighting for it," remarked 'Hana-cho Curator'.
The New Rank editorial team has learned that this level of competition has, to some extent, impacted the earnings of film and TV content creators. The primary revenue models for these creators include platform traffic incentives and commercial collaborations. Recently, platforms like Douyin have granted live-streaming permissions to some top-tier film and TV accounts, enabling them to monetize by guiding users to pay for short dramas during live streams.
However, industry insiders reveal that the competition for commercial deals is fierce. "Accounts with fewer than 6 million followers are struggling to secure deals, often settling for a few hundred to a few thousand yuan per post," one practitioner disclosed. For aspiring professionals seeking quick entry into the industry, AI serves a dual purpose: enabling rapid access to the relatively niche rap video content vertical while simultaneously creating additional monetization opportunities through AI-generated rap content.
Taking "Gu Zi Jiong Sings Movies" as an example, his homepage directly links to the 'ACE Studio Vocal Engine' account, which specializes in selling comprehensive AI rap technology courses priced at ¥898. As of now, 77 copies have been sold, generating ¥69,000 in revenue. Undeniably, AI technology brings convenience to creative processes and unlocks new opportunities. However, many industry practitioners emphasize that establishing a foothold in the video content arena requires more than just an AI tool.
Some professionals point out that being able to create rap content doesn't necessarily guarantee success in operating a video channel. The ability of 'Gu Zi Jiong Sings Movies' to create hits isn't primarily driven by AI technology. In fact, many listeners didn't even realize it was an AI-generated work. What truly resonated with the audience was its lyrical craftsmanship and creative content. As one commenter noted: 'Not only is the singing pleasant, but the lyrics are perfectly rhymed.' Whether AI is involved or not, content quality remains the 'trump card' for any account.
Amid the AI wave and intense competition in the film/TV commentary sector, distinctive human-led rap accounts like 'Hua Ting Curator' have maintained their commercial viability unaffected. The MCN agency Yingxiu Culture behind it revealed that clients have high expectations for such cooperation models and output quality. Moreover, real people can better understand the clients' needs. "Currently, there hasn't been a situation where prices are being driven down by internal competition in the commercial sector. Moreover, the unique traits of influencers and the content itself mean there is still significant room for future commercial development."
The advancement of AI will inevitably make the video content creation track increasingly crowded. As the entry barrier gets lower, whether it's rap or other forms, they may no longer feel fresh. With more people imitating, standing out becomes even more challenging.
"In an era where content is king, what ultimately matters is the copywriting, themes, and the content itself," said "Huating Curator."