Leading E-commerce Platforms Invest in AI E-commerce Sector, Alibaba Develops AI Product "Huiwa"
-
It is reported that Alibaba has established an AI e-commerce team and is currently developing an AI e-commerce product called "Huiwa," which focuses on providing creative support for merchants and influencers. The product is currently in an invitation-only testing phase for select Taobao merchants.
According to reports, the product named "Huiwa" aims to enhance the creative efficiency for Taobao and Tmall merchants and influencers, including features such as generating marketing copy and training exclusive AI models to facilitate faster product promotion.
Image source note: The image is AI-generated, with image licensing provided by Midjourney. Public information shows that the developer of Huaiwa is Hangzhou Lianfan Information Technology Co., Ltd., which is 100% owned by Alibaba (China) Co., Ltd.
According to reports, leading e-commerce platforms such as Alibaba, Baidu, and Pinduoduo have begun investing significant resources in the AI e-commerce sector. Baidu has launched "Baidu Preferred Merchant Platform," while Douyin's parent company, ByteDance, introduced the one-stop e-commerce intelligent creation platform "Jichuang." Additionally, Pinduoduo is assembling an AI team to develop AI products for its overseas platform Temu and domestic e-commerce scenarios.
Alibaba founder Jack Ma responded to employees on the company's internal forum, stating that the AI e-commerce era has just begun, presenting both opportunities and challenges for everyone. This indicates Alibaba's confidence in the development of AI e-commerce while acknowledging the intense competition from rivals.