Huawei Applies for 'Hejie' Trademark, Another 'Jie' Series Product Trademark Emerges

[baoshi.rao]

Recently, Huawei Technologies Co., Ltd. applied to register a 'Hejie' trademark, classified under transportation tools, with the current status awaiting substantive examination. Notably, Huawei has previously applied for a series of trademarks related to the character 'Jie', including 'Wenjie', 'Zhijie', 'Xiangjie', 'Aojie', 'Zunjie', 'Huanjie', etc., some of which have been successfully registered. Among them, 'Wenjie' and 'Zhijie' are brands jointly launched by Huawei in collaboration with Seres and Chery, respectively. According to recent media reports, the collaboration brands under Huawei's smart selection car model with BAIC and Jianghuai may be named 'Xiangjie' and 'Aojie'.