Alipay Announces Logo Update with New 3D Natural Light Effect
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Alipay's logo has undergone a comprehensive upgrade, removing the outer frame and text to make the 'Zhi' character more open and prominent. The new logo incorporates 3D natural lighting to enhance transparency and a sense of fluidity. The Alipay app has already implemented the new logo and added a 'Five Blessings Festival' emblem. This is Alipay's first logo change in 4 years. At the inaugural Alipay Partners Conference in 2020, Alipay officially announced adjusting the old logo's light blue background to a more vibrant bright blue. The evolution of Alipay's logo has a rich history—let's explore its development journey.
Today, Alipay announced a comprehensive logo upgrade centered around three core concepts: 'openness, technology, and warmth.' The outer frame and text have been removed to make the 'Zhi' character more open and prominent.
The new logo also introduces 3D natural lighting to enhance transparency and fluidity. See the attached image from IT Home below: