Dong Yuhui's New Account Gains Nearly 3 Million Followers in Debut Livestream, Surpassing Oriental Selection's Popularity
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At 19:00 on January 9, Dong Yuhui's personal studio official account "Walking with Yuhui" launched its first livestream on Douyin.
According to Jiupai News, the livestream's popularity soared rapidly after going live. Data from HuiTun showed that by 21:00 on January 9, the livestream had accumulated over 30 million online viewers, with a peak viewership exceeding 1.7 million.
As revealed by Dong Yuhui's livestream, within three hours of broadcasting, the livestream's sales had surpassed 150 million yuan, ranking first on Douyin's overall sales chart. The "Walking with Yuhui" livestream also garnered over 1.1 billion likes.
As of the time of reporting, the "Walking with Yuhui" account had 7.222 million followers, gaining over 3 million new followers since the livestream began. The livestream received over 1.24 billion likes.
Notably, just one minute after the livestream started, the "Walking with Yuhui" livestream had already received over 4.118 million likes, while the "Oriental Selection" Douyin livestream had 3.482 million likes at the same time. Twenty minutes into the livestream, "Walking with Yuhui" had surpassed 200 million likes, firmly securing the top spot on Douyin's livestream popularity chart, while Oriental Selection's livestream hovered around the 30th position.
Dong Yuhui's new team made its debut during a live broadcast. Dressed in a black suit, Dong Yuhui appeared first on camera, launching a lucky draw activity and interacting with fans. Later, he took on the role of an emcee as the studio hosts showcased their talents one by one in a performance segment. According to Yu Minhong, Dong Yuhui's team consists of 60-70 people.
Dong Yuhui mentioned that over the past few days, he had been working part-time as a director, rehearsing various programs. Some of the hosts were familiar faces, while others were newcomers stepping into the spotlight. He noted that the hosts for the new live broadcast room included both volunteers and those transferred from East Buy. As a partner of East Buy, he expressed his hope for the success of both companies.
Yu Minhong: Planning to Take Dong Yuhui Abroad for Live Streaming
Additionally, Yu Minhong appeared in a live stream with Dong Yuhui for a conversation. Yu mentioned that he had just returned from Australia and immediately went to the "With Yuhui" live stream. He revealed that he is considering international live streaming for "With Yuhui" during his trips abroad.
Yu Minhong suggested that Dong Yuhui could go to "Australia" for live streaming, saying, "My friends there have also asked me when Xiao Dong will come over; they want to meet him." Yu stated, "Yuhui, your influence has already expanded overseas." In response, Dong Yuhui joked, "Oh, so now I have Australian in-laws too!"
Dong Yuhui mentioned in conversation that 'Yuhui Tongxing' is currently considering the possibility of overseas livestreaming and may attempt international broadcasts in the future.
Yu Minhong stated: 'Without such a setback, building your platform might have taken more time and wouldn't have progressed so quickly. This process of organizational restructuring has truly made me realize that what a company needs to do is provide the largest possible platform for every capable individual.'
Additionally, Yu Minhong noted that Dong Yuhui's team of sixty to seventy people won't be given sales targets.
Sun Dongxu serves as the legal representative of the holding company behind 'Yuhui Tongxing'.
Qichacha records show that Yuhui Tongxing (Beijing) Technology Co., Ltd. was established on December 22, 2023, with a registered capital of 10 million yuan. Dong Yuhui serves as the legal representative, while Yu Minhong acts as supervisor and is also the beneficial owner, holding 99% of the final beneficial shares.
The company's business scope includes wholesale of daily necessities, internet information services, retail of publications, performance brokerage, commercial performances, tourism business, etc. Shareholder information shows that the company is wholly owned by Beijing New Oriental Xuncheng Network Technology Co., Ltd.
Equity penetration reveals that Yuhui Tongxing (Beijing) Technology Co., Ltd. is a wholly-owned subsidiary of Beijing New Oriental Xuncheng Network Technology Co., Ltd. Sun Dongxu serves as the legal representative, director, and manager of Beijing New Oriental Xuncheng Network Technology Co., Ltd.