Meizu CEO Criticizes Xiaomi's Car Promotion, Calling It 'Over the Top'
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With the advent of the era of car-smartphone connectivity, competition in the smartphone industry has quietly extended to a new battlefield. In this transformative era, Meizu and Xiaomi, two brands that frequently clashed in the smartphone market, have once again become the focus. On December 27, 2023, Xiaomi displayed promotional messages on large screens atop buildings in multiple cities, paying tribute to industry pioneers and openly showcasing its ambition to enter the field of car-smartphone connectivity.
However, this move was not met with universal approval. On the 28th, Shen Ziyu, Chairman and CEO of Xingji Meizu Group, reposted Xiaomi's poster on his social media and questioned, 'Is such emotional manipulation meaningful?' Shen Ziyu's remarks immediately drew widespread attention, clearly expressing his dissatisfaction with Xiaomi's emotional marketing strategy. Yang Xueliang, Senior Vice President of Geely Holding, also commented on social media that Xiaomi's car promotion was 'over the top.'
Notably, Meizu's official Weibo stance differs from Shen Ziyu's personal view. On the morning of the 28th, Meizu's official account posted on social media: "The deposit for the big order is ready, preparing to become SU7's first owner." The promotional poster displayed: "Flyme OS VS Hyper OS, seamless device integration, delivering better user experience." This move appears to be Meizu's response to Xiaomi's challenge, demonstrating its capabilities and determination in car-phone integration.
Overall, with the advent of the car-phone integration era, the competition between Meizu and Xiaomi has expanded from the smartphone market to new frontiers. Both companies have shown strong ambition and innovative spirit during this transformation. How they will compete in the field of car-phone integration deserves close attention from all observers.