Future Development Opportunities for SMEs in the AI Environment
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AI has had a profound impact on the world, from writing college students' homework to drafting speeches for the Israeli president.
The future will be the era of artificial intelligence, just as people ushered in the computer era 20 years ago. Only by mastering the use of artificial intelligence can enterprises reach new heights and improve production capabilities.
So, as a small and medium-sized enterprise (SME) that focuses on practical work, what can be grasped in this wave? And how to get started?
SMEs Have Advantages in AI Applications
The prevailing trend is forcing businesses across all industries to participate, especially tech giants involved in hardware, software, and services, who are diving in headfirst.
Both domestically and internationally, various types of AI application tools are being rolled out, such as Baidu's ERNIE Bot and Alibaba's Tongyi Qianwen.
However, compared to these tech giants, small and medium-sized enterprises (SMEs) are relatively lagging in the development of artificial intelligence.
But this does not mean that SMEs cannot find their place in the AI revolution.
In fact, the organizational structure of SMEs is more flexible, and their decision-making ability is faster, which is incomparable to large enterprises.
For example, some practical application scenarios include using artificial intelligence for data analysis. By processing and analyzing large amounts of data, enterprises can better understand market trends, predict consumer demand, and thus make more accurate business decisions.
In addition, artificial intelligence can also be applied to customer service. Intelligently handling customer service can greatly improve customer satisfaction and reduce labor costs.
How Can Small and Medium Enterprises Start Applying AI?
In the early stages, small and medium enterprises need to actively integrate and widely apply AI, rather than focusing on innovation. For example, within the company and across various positions, AI can be used to empower and optimize business processes, improve production efficiency, thereby standing out in the competition.
The core is to clearly identify their own needs and pinpoint the problems that AI can help solve. Then, they should find suitable AI technologies and tools and provide appropriate training. Finally, through continuous experimentation and optimization, they can start implementing AI technologies on a small scale and gradually expand the scope of AI applications. Here are a few scenarios:
- Customer Service
Artificial intelligence can provide customer service support for small and medium enterprises. Businesses can use AI as customer service representatives to answer common questions for customers, such as product introductions, after-sales services, return policies, etc. This way, the quality of customer service will be improved, and customers will be more satisfied.
- Marketing Promotion
AI can provide marketing support for small and medium enterprises. Businesses can leverage AI to introduce and promote products or services to potential customers, thereby attracting more prospects and increasing sales. AI can also provide businesses with coupons or discount codes to attract more potential customers.
Additionally, tools like Wanshang Yunji W Cloud AI can help businesses efficiently complete content creation. It offers over 25 writing templates, such as self-media articles, Xiaohongshu product recommendation copy, Zhihu Q&A answers, short video scripts, brand introductions, etc., enabling high-quality copywriting in just 5 seconds.
3. Talent Recruitment
Artificial intelligence can provide support for small and medium-sized enterprises (SMEs) in recruiting talent. Businesses can integrate AI as part of their recruitment tools and use it to provide answers to common candidate questions, such as interview processes, compensation, and benefits. This enables companies to communicate more efficiently with job seekers, thereby attracting more talent to join the organization.
In the era of AI, SMEs have the opportunity to leverage AI technology to counter competition and become industry leaders. Although SMEs may not match large corporations in terms of resources and funding, they can gain a competitive edge in specific areas by flexibly adopting AI technologies. The key lies in clearly identifying business needs, finding suitable AI tools, and having the courage to experiment and implement them.
Regardless of whether your business is large or small, as long as you embrace new technologies and dare to innovate, you can carve out your own path in this AI-driven era.