Lei Jun Responds to Xiaomi Car Pricing, Reveals the Story Behind Xiaomi SU7 and Its Product Positioning
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Recently, Lei Jun, founder of Xiaomi Group, revealed the secret behind naming the first car SU7 in an internal meeting. He stated that SU stands for Speed Ultra, symbolizing that high performance is in Xiaomi's DNA, which resonates with Tesla's slogan "No Slow Cars." Lei Jun emphasized that the performance of the SU7 is outstanding and worth anticipating.
Regarding the pronunciation of the car's name, Lei Jun disclosed that it was seriously discussed internally, and they ultimately agreed that calling it "Su Qi" (苏七) would be more endearing, like addressing a friend.
Lei Jun also mentioned that the Xiaomi SU7 does not have a direct competitor. After extensive research, they aim to create a dream car that fulfills all consumer aspirations. In terms of driving performance and mechanical quality, the SU7 strives to rival the Porsche Taycan Turbo; in terms of intelligence, it aims to compete with the Tesla Model S. Additionally, the SU7 will be equipped with cutting-edge technology and a rich ecosystem.
When discussing the price of the Xiaomi SU7, Lei Jun revealed that the car is currently in the trial production ramp-up phase, and it will take several months before its official launch. As for pricing, although it has not been finalized, Lei Jun admitted that the SU7 will be priced higher. However, he believes consumers will find this "justifiable premium" worthwhile, as the experience of the SU7 will exceed expectations.
The mystery surrounding the Xiaomi SU7 is gradually being unveiled. Whether this high-performance car, carrying consumers' dreams, can stand out in the market remains to be seen.
Lei Jun's remarks have heightened our anticipation for the upcoming SU7. As a company with high performance at its core, Xiaomi is challenging the automotive market, showcasing its confidence in technology and sincerity toward consumers. The absence of a direct competitor for the SU7 indicates Xiaomi's ambition to create a flagship model that surpasses its peers, offering consumers an unprecedented driving experience.
The story behind the naming reflects Xiaomi's thoughtful approach, highlighting both the company's DNA and a sense of familiarity. Although the exact price is yet to be disclosed, Lei Jun promises that consumers will find the experience worth every penny.
In conclusion, the debut of the Xiaomi SU7 undoubtedly injects new vitality into the domestic new energy vehicle market. We look forward to this model delivering surprises in performance, intelligence, and pricing, becoming a formidable force in the new energy vehicle market.