Douyin Confirms Internal Testing of 'AI Search' Feature: Intelligent Search and Answer Summarization
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On December 25th, news spread widely about Douyin testing an 'AI Search' feature, reportedly capable of intelligently searching and summarizing answers within the Douyin app.
According to reports, the 'AI Search' feature can perform searches via voice or text and provides intelligent recommendations based on users' search history and preferences.
Additionally, 'AI Search' supports content beyond Douyin, such as news, encyclopedias, and music.
In response, a Douyin spokesperson stated that the related feature is still in the testing phase and not yet mature.
The feature is still in a limited testing phase and has not been fully rolled out, meaning most users cannot access it yet.
In fact, Douyin's content has become extremely diverse, and with videos being more intuitive and timely, many people have already replaced traditional search engines with Douyin for their searches.
If 'Douyin AI Search' officially launches, it will bring even greater disruption to traditional search engines, potentially transforming how users acquire information in the future.