Research on the Development Prospects of Video AI Technology Industry: Driving Digital Transformation in Video-Centric Industries
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In the era of big video, with the development of 5G, AI, and cloud technologies, the ultra-high-definition video industry has entered a period of rapid growth. The latest IDC forecast data shows that China's artificial intelligence (AI) market spending will increase to $14.75 billion in 2023, accounting for about one-tenth of the global total. In computer vision, AI large models can better recognize images and videos, enabling higher recognition accuracy and broader application scenarios.
AI's ability to understand and learn from audio-visual data, create and process content, and analyze emotional signals in detail is closely linked to the short video industry. Whether AI technology can truly become a barrier for China's short video platforms depends on whether these platforms can leverage the future growth potential of AI.
According to the 2023-2028 China Video AI Technology Industry Market Prospect Analysis and Future Investment Strategy Report by CRI Research:
Development Analysis and Prospects of the Video AI Technology Industry
With the advancement of human technology, especially computer technology, artificial intelligence (AI) is no longer unfamiliar. Technological progress is not only reflected in the production of sci-fi movies with better experiences but also affects all aspects of life.
The emergence of ChatGPT has sparked another wave of interest in AI. Whether it's ChatGPT or Midjourney, they demonstrate that AI technology has become a key driver of the new wave of technological revolution and industrial transformation.
In 2023, with the integration of AI large models and multimodal AI technologies, the creative capabilities, generalization, and industrialization of AI-generated content have rapidly improved. The application of cutting-edge AI technologies in film and television production has entered a new phase, spanning content planning, development, production, and promotion.
On the production side, 4K/8K ultra-high-definition production and broadcasting platforms are being rapidly built, and the production models for ultra-high-definition TV are continuously innovating, significantly enhancing content production capabilities. On the consumer side, with advancements in chip technology, the gradual popularization of 4K/8K TVs and immersive devices has enriched the media for experiencing ultra-high-definition content.
In the transmission phase, the high bandwidth and low latency of 5G make ultra-high-definition content more accessible, improving the experience of interactive scenarios. In the processing phase, leveraging the powerful computing capabilities of the cloud and AI technology, we can achieve extreme compression and quality enhancement of ultra-high-definition content, improving playback experience while significantly reducing distribution and production costs. Additionally, edge cloud computing technologies and capabilities can further lower the costs of producing and distributing ultra-high-definition videos.
Wondershare Technology's AI video creation software, Wondershare Filmora 13, has been unveiled, showcasing a comprehensive AI upgrade from interaction methods to content generation and audio-video editing. The product includes a built-in creative assistant, Copilot, which provides relevant suggestions and guidance based on users' natural language descriptions. It also introduces AI-generated features such as AI text-to-video and AI music generator, along with AI-powered editing tools like AI quick text editing, intelligent voice separation, and AI smart masking, further lowering the threshold for video creation and enhancing efficiency.
Driven by both ecosystem and policy support, many regions have launched ultra-high-definition (UHD) project pilot bases, including Chengdu's UHD base, Qingdao's high-definition video base, Guangzhou's Huaguoshan base, and Malanshan content base, marking deeper development in the UHD industry. According to authoritative predictions, China's UHD video industry is expected to reach a total value of 4 trillion yuan in 2022, with UHD users surpassing 200 million.
Prospects of Video AI Technology Development
Compared to traditional manual production methods, video AI technology significantly saves labor and time, highlighting its importance in assisting human work and improving efficiency. The industry is transitioning from high-definition to ultra-high-definition, driving upgrades across the electronics supply chain—including chips, display panels, video production equipment, storage devices, network transmission equipment, and end-user devices—while also enhancing the value of data traffic. This transformation is accelerating digitalization in video-centric industries.
AI technology has improved the accuracy of pre-release traffic predictions for TV series and movies to 88% and 81%, respectively, while post-release traffic prediction accuracy for TV series has risen to 93%.
In fact, the video industry's embrace of AI technology aligns with ongoing transformations. Initially, capital focused on traffic portals, with competition centered on content, traffic, and funding. As user demands for quality content grew, major platforms shifted their focus to competing over premium content. Now, with increasing fragmentation, personalization, and autonomy, expectations for video formats are evolving once again.
As AI technology matures and becomes more widespread, industries like the internet and cultural innovation are poised to leverage AI for new opportunities in content creation and business models, particularly in social media, marketing, information feeds, and video/image content distribution.
In the fiercely competitive market, the ability of enterprises and investors to make timely and effective market decisions is the key to success. The Video AI Technology Industry Report compiled by China Research Network provides a detailed analysis of the development status, competitive landscape, and market supply-demand dynamics of China's video AI technology industry. It also examines the opportunities and challenges facing the industry from the perspectives of policy environment, economic environment, social environment, and technological environment. Additionally, the report reveals potential market demands and opportunities in the video AI technology sector, offering accurate market intelligence and scientific decision-making support for strategic investors to choose the right investment timing and for corporate leadership to formulate strategic plans. It also holds significant reference value for government departments.