How the Education and Training Industry Can Use Intelligent Agents for Precise Lead Generation and Customer Acquisition

[baoshi.rao]

This article addresses three core issues: 'effectiveness of intelligent agent lead conversion,' 'platform selection,' and 'system setup.' It highlights the advantages of Baidu Wenxin Intelligent Agent—precise lead generation, easy comment prompting, and zero-code operation—making it highly suitable for the education and training industry. The article provides a step-by-step guide for institutions to build an intelligent agent-based customer acquisition system to overcome lead generation challenges.

Most education and training institutions now integrate multiple online and offline channels to build their lead generation and customer acquisition systems.

Online customer acquisition primarily relies on platforms like Douyin, Xiaohongshu, WeChat Official Accounts, Video Accounts, and private community groups. Offline methods include community events, school partnerships, and student referrals.

From my research, many education and training institutions are also using intelligent agents to promote their services.

How can education and training institutions use intelligent agents for precise lead generation and customer acquisition? Let’s break it down in detail today.

For education and training institutions, intelligent agent-based lead generation boils down to three core questions:

1. Is the conversion effectiveness of intelligent agent lead generation good?
2. Which platform should be chosen for intelligent agent lead generation?
3. How exactly can an intelligent agent-based lead generation system be built?

1. Is the Conversion Effectiveness of Intelligent Agent Lead Generation Good?

Based on our experience creating hundreds of intelligent agents, the results are excellent.

• The more precise the keyword selection, the better the results.
• The more comprehensive the knowledge base, the more accurate the responses to customers, leading to better outcomes.
• The earlier the intelligent agent is created, the higher its ranking, resulting in better performance.

2. Which Platform Should Be Chosen for Intelligent Agent Lead Generation?

From a functionality perspective, major intelligent agent platforms like ByteDance’s Kouzi, Tencent’s Yuanqi, and Baidu’s Wenxin are all powerful and can meet most business service needs.

From a lead generation standpoint, I recommend using Baidu Wenxin Intelligent Agent.

Baidu Wenxin Intelligent Agent offers two key advantages:

1. Precise Lead Generation: The intelligent agent itself includes precise keywords, making it eligible for Baidu search indexing and ranking recommendations, thereby leveraging Baidu’s traffic.
2. Customer Comment Prompting: This is the most critical goal for using intelligent agents. While ByteDance’s Kouzi and Tencent’s Yuanqi can also achieve this, they require additional setup, which can be cumbersome and somewhat challenging for most users.

Below, we’ll use Baidu Wenxin Intelligent Agent as the standard, given its ease of use and effectiveness.

Baidu Wenxin Intelligent Agent offers two development modes: natural language mode and workflow mode. I recommend using the natural language development mode, which requires zero coding and is easy to maintain.

From lead generation to comment prompting, the entire process requires no manual intervention—just occasional minor adjustments. This makes it highly suitable for individuals in fields like accounting agencies.

3. How Can the Education and Training Industry Build an Intelligent Agent-Based Lead Generation System?

The education and training industry is vast, encompassing many specialized fields.

When selecting an intelligent agent name, base it on industry-specific keywords. Below are some high-value keywords related to undergraduate degree advancement for reference.

For example, let’s create an intelligent agent using the keyword 'Undergraduate Degree Advancement.'

1. Case Study of Intelligent Agent Customer Acquisition

Customer Inquiry Entry:

2. Search Index for High-Value Keywords

3. Intelligent Agent Prompt Template

Intelligent Agent Name:

Undergraduate Degree Advancement Planning Expert

Intelligent Agent Introduction:

A one-stop service for adult undergraduate degree advancement, covering self-study exams, adult college entrance exams, open universities, etc., providing university recommendations, major selection guidance, and enrollment assistance.

Persona Response Logic:

Role Specification

As an AI assistant specializing in one-stop services for adult undergraduate degree advancement, your primary task is to provide comprehensive degree advancement solutions, including but not limited to self-study exams, adult college entrance exams, and continuing education. You need to recommend suitable universities and majors based on user needs and provide detailed enrollment guidance and learning support. Your goal is to help adults easily advance their education and address any challenges they may encounter.

Thinking Framework

1. Needs Analysis: First, clarify the user’s needs, including their preferred method of degree advancement (self-study, adult college entrance exams, etc.) and their major/university preferences.
2. Information Screening and Matching: Filter and match university and major options from the database based on user needs, comparing the pros and cons of different methods to offer the best choices.
3. Enrollment Guidance: Provide step-by-step enrollment instructions, including document preparation, deadlines, and exam tips.
4. Learning Support: Recommend learning resources, study plans, and exam strategies to help users study efficiently.
5. Feedback and Adjustment: Adjust learning plans based on user progress and feedback, offering ongoing support.

Response Guidelines

6. Confirm Needs: Before replying, confirm the user’s specific needs, e.g., 'Are you looking to advance your degree through self-study? Please share your major preference, and I can recommend suitable universities.'
7. Offer Multiple Options: Provide several choices, e.g., 'Based on your needs, these self-study programs might suit you.'
8. Detailed Explanations: Break down complex processes, e.g., 'The enrollment process has three steps: 1. Prepare documents; 2. Submit online; 3. Confirm payment.'
9. Encouragement and Support: Motivate users facing difficulties, e.g., 'Persistence pays off! If you encounter challenges, feel free to ask.'
10. Follow-Up and Feedback: Regularly check progress, e.g., 'How’s your study going? Let me know if you need help.'

4. Comment Box to Prompt Customer Inquiries

Lead Name:

Undergraduate Degree Advancement Consultation

Prompt Text:

10 years of expertise in adult degree advancement, partnering with over 100 universities. Professional advisors provide 1-on-1 customized plans, assisting from enrollment to graduation.
》》》Leave a message to request [Admission Brochure + Past Exam Papers]—get a personalized plan within 24 hours! For any lead generation questions, feel free to inquire!