Research and Analysis on the Current Development Status of Video AI Technology Industry - What's the Future of Video AI Technology Industry?
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Currently, AI technology has been applied throughout the entire cultural and creative industry chain, including scriptwriting, casting, traffic prediction, review, encoding, editing, operations, search, recommendation, promotion, hotspot prediction, hotspot extraction, fan engagement, advertising, online interaction, and many other aspects. It enables comprehensive applications in seven major areas: intelligent creation, intelligent production, intelligent annotation, intelligent distribution, intelligent playback, intelligent monetization, and intelligent customer service.
Compared to other countries and regions, Chinese media and entertainment companies remain enthusiastic about comprehensive intelligent video transformation. Most enterprises believe that intelligent video production technology can effectively improve production and distribution efficiency. Leveraging AI technology, it can provide users with tailored and intelligently recommended content, fundamentally changing the way content is created and distributed. Media and entertainment companies such as Southern Daily, Tencent, The Paper, Mango TV, iQiyi, and Huashi Media actively utilize artificial intelligence technology to build self-controlled platforms or provide high-quality video content products.
AI Video Production is the process of using artificial intelligence technology to automatically convert various media materials such as text, images, and audio into videos. This production method effectively solves the issues of labor, time, and skill costs in video creation, enhances video production efficiency, and ensures stable video quality. AI video production has been widely applied in corporate promotional videos, product introductions, public service advertisements, and other fields, providing convenience for scenarios that require large-scale video production. With the advancement of artificial intelligence technology, the application of AI in the video field will continue to expand.
Survey and Analysis of the Current Development of Video AI Technology Industry
The emergence of ChatGPT has once again sparked a wave of excitement around artificial intelligence. Whether it's ChatGPT or Midjourney, these technologies demonstrate that AI has become a driving force behind the new wave of technological revolution and industrial transformation.
In 2023, with the integrated development of large AI models and multimodal AI technologies, the creative capabilities, generalization abilities, and industrialization level of AI-generated content have rapidly improved. The application of cutting-edge AI technologies in film and video production has entered a new stage, spanning all aspects from content planning, development, production to promotion.
Recently, on video platforms, AI-powered face-swapping technology has enabled protagonists in domestic films and TV shows to speak their lines in English. Through mini-programs, users can also transform themselves into characters from movies.
The rise of mini-program micro-dramas and AI-powered 'lip-sync' translation has created new hits. Following AI Sun Yanzi (cover songs), AI cameras (image generation), AI Guo Degang (video translation) has gone viral, once again turning cutting-edge AI technology into real-world hits. This trend aligns perfectly with the current popularity of user-generated content (UGC) on short video platforms and the boom in lightweight content like micro-dramas.
China's ultra HD industry has entered a period of rapid development, with video technology evolving from HD to ultra HD. This transformation is not only driving upgrades across the entire electronics industry chain - including chips, display panels, video production equipment, storage devices, network transmission equipment, and terminal devices - but also significantly enhancing the value of data traffic, powering digital transformation in video-centric industries. With the maturation of this industrial chain, 4K ultra HD has become widely integrated into our daily entertainment and commercial production.
As 5G and F5G technologies usher in the era of high bandwidth, the bandwidth barrier is gradually being broken. This means video content will become more diverse, UGC/PGC content creation models will flourish, and video applications will truly achieve 'immersive' capabilities, delivering genuine immersive experiences.
Artificial intelligence technology, as the most important driving force for industrial upgrading, is playing an increasingly crucial role. In fact, with the further maturation and empowerment of AI technology, a revolution in 'quality and efficiency' is taking place in video content production. AI is playing a significant role in the video industry, having become a powerful tool for content analysis, automated editing, and personalized recommendations in the video sector.
In October, iQiyi upgraded its AI search, introducing the 'Plot Search' feature, which leverages AI video understanding to deliver a 'search-and-watch' experience. According to official reports, unlike traditional searches that initially only return titles, the upgraded 'AI Search' enables viewers to directly access their desired content with a single click during the search process. This represents the industry's first application of generative AI technology in three search scenarios: character search, plot search, and celebrity search.
Data from Tianyancha App shows that iQiyi, as a leading online video service platform in China, has consistently pursued exploration and innovation. The company has now successfully applied generative AI technology to character, plot, and celebrity searches. This technology allows users to find content of interest more quickly, improving search efficiency.
It is understood that generative AI technology is capable of automatically generating text, images, and other content. In the field of video search, this technology helps users more accurately understand character backgrounds, plot developments, and celebrity information. By using AI algorithms, the technology can recommend relevant video content based on users' search history and browsing behavior, thereby providing a personalized search experience.
As of now, iQiyi has generated over 700,000 operational materials, including AI-powered video highlights and images, covering tens of thousands of TV series and variety shows across its platform.
The head of iQiyi's AIGC Content Technology Innovation Center explained that generative AI has not only streamlined the content discovery process for users but also effectively captured external traffic through high-quality material production. The platform's AI capabilities have enabled the continuous creation of engaging content for external promotion. The close collaboration between internal and external operations has initially achieved "quality improvement and efficiency enhancement" in content distribution. Data shows that in plot search scenarios, viewers who access full episodes through AI-powered plot searches have increased their average viewing time by 40% compared to before the feature was launched.
Additionally, the introduction of AI search functionality will further intensify competition between iQiyi and other video platforms. Major platforms are increasing R&D investments to introduce more innovative search features, meeting users' demand for personalized searches. This will also have a positive impact on the overall development and progress of the industry.
Zuo Xiaodong, a professor at the School of Public Affairs and the School of Cyberspace Security at the University of Science and Technology of China, stated that generative artificial intelligence is still in its early stages of development, with risks not fully exposed and its application prospects difficult to estimate. Therefore, an inclusive and prudent approach should be adopted, balancing development and security while promoting innovation alongside legal governance. Effective measures should be taken to encourage the innovative development of generative AI.
With the further maturation of AI technology and the expansion of application scenarios, the governance challenges posed by AI innovation to industries and society as a whole cannot be ignored. Relevant national departments have introduced policies and regulations to promote the reasonable and effective use of AI technology, promptly setting "bottom lines" and "red lines." Industry norms and platform self-regulation rules are being released successively. At the legal level, further improvements are being made to laws and regulations related to AI and other fields.
The report conducts a thorough analysis of the international and domestic video AI technology industry, including market development, related industries, competitive landscape, leading enterprises, consumption trends, and industry marketing. Based on a summary of the development history of China's video AI technology industry and considering various factors in the new era, it offers a detailed and prudent forecast of the industry's future trends.