Perplexity AI Launches Revenue Sharing Program to Pay News Publishers
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With the rapid development of artificial intelligence technology, copyright issues have become a hot topic in the industry. To address this controversy, Perplexity AI recently announced a "Publisher Revenue Share Program" and established a $42.5 million special fund. This program aims to help traditional media organizations generate revenue from content traffic on its platform, making Perplexity the first AI company to propose a "direct revenue sharing" model.
Image source: AI-generated image licensed from MidjourneyPerplexity AI CEO Aravind Srinivas stated that this new program will allow media organizations to earn revenue from traffic generated by their content through partnerships. The $42.5 million fund is primarily raised through Perplexity's newly launched Comet Plus subscription service. This initiative marks Perplexity AI's proactive measures in addressing copyright disputes.
In recent times, Perplexity AI has faced widespread criticism, particularly regarding "AI copyright" issues. Previously, News Corp filed a lawsuit against Perplexity for unauthorized use of copyrighted content. Additionally, media outlets like Forbes and Yomiuri Shimbun have sent legal notices demanding cessation of such practices.
While it remains unclear which specific publishers have joined this revenue-sharing program, Perplexity AI has been in talks with several early partners, including potential collaborations with TIME, Los Angeles Times, and Fortune magazine. Through this new program, Perplexity AI hopes to ease tensions with traditional news publishers and implement damage control against legal risks.
Key Points:
Perplexity AI establishes $42.5M copyright fund to help traditional media monetize content
First AI company to propose "direct revenue sharing" model, actively addressing copyright disputes
In talks with TIME and other major publishers to mitigate legal risks