Baidu Launches New AI-Powered Interactive Search 'Simple Search'
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The Baidu World Conference 2023 will open on October 17, featuring a main forum and seven sub-forums.
In the search exhibition area, Baidu will showcase its first product rebuilt with large models—Simple Search, an AI-powered interactive search.
Baidu stated that users can experience entirely new search results through the revamped Baidu Search. Simple Search offers flexible responses, clear conclusions, and better logical understanding, providing a fresh search experience.
As early as May 2018, Baidu launched the intelligent search app Simple Search, which "never displays ads." Leveraging Baidu's AI technology, Simple Search supports next-generation search features like voice search, image recognition, direct voice commands, multi-turn conversations, and voice announcements.
At the time, Baidu's Robin Li mentioned that Simple Search not only avoids ads in search results but also uses AI to distinguish between adults and children, creating a healthy, pure, and youth-friendly online environment.