How Baidu Marketing Helps Enterprises Seize Opportunities in the AI Boom
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Recently, Baidu announced the full public release of its AI model 'Wenxin Yiyan.' Users can now download the 'Wenxin Yiyan APP' from app stores or visit its official website to experience it. Additionally, Baidu will open up a batch of newly reconstructed AI-native applications.
Currently, AI is undeniably the hottest trend in the industry, and AI commercialization has become a key development direction. On one hand, large model companies are actively raising funds and competing, with new players entering the field. On the other hand, many AI training projects based on large models, targeting specific industries and scenarios with stronger commercial applications, have already begun. With the public release of Baidu's Wenxin Yiyan, the implementation of related AIGC commercial platforms is accelerating.
According to the 'Enterprise AIGC Commercial Application Research Report' by TE Think Tank, from an application perspective, enterprises are most eager to enhance and support marketing and customer service scenarios with AIGC, accounting for 33% and 31.9% respectively, making them the two most in-demand scenarios.
In fact, since the launch of Wenxin Yiyan in March, Baidu has been leveraging its large model to reconstruct its commercial products, focusing on marketing scenarios to achieve multimodal content generation, break through creative production bottlenecks, and provide end-to-end support for clients in their marketing processes.
AI Empowerment: A Thousand-Faced Digital Person Attracts a Thousand Customers
The core of brand marketing is content. Today, consumers are only interested in high-quality, resonant, and emotionally engaging content. In the past, traditional brand marketing content was produced by humans—whether it was an article, an advertisement poster, or a creative video—which was not only expensive but also time-consuming and complex, with inconsistent output quality. It was difficult to achieve an efficient balance between creativity, productivity, budget, and consumer appeal.
Take Chengdu Handan Yijing Decoration Design Co., Ltd., a client of Baidu's AI services, as an example. Xiao Fangyun, the company's deputy general manager, explained that the decoration industry is highly customized. The high cost and customization characteristics lead to long consumer decision-making times, often involving extensive comparisons.
'Before we adopted Baidu's digital human technology, one customer who came with a notebook left a deep impression on me,' Xiao Fangyun recalled. A few years ago, a customer learned about Handan Yijing through a Baidu search. When the staff received the customer in the store, the customer pulled out a notebook filled with the names of various decoration companies, detailing the design highlights, renovation plans, material quotes, and promotional offers of multiple local decoration companies in Chengdu.
The customer's cautious attitude made Xiao Fangyun realize the need to disseminate richer information to improve transparency. However, as a highly customized industry, different people have different preferences for decoration styles and desired effects. From a customer service perspective, decoration companies must prepare sample content from various angles and styles to attract different clients.
'Marketing in the decoration industry relies heavily on visual appeal, which increases our advertising production costs—selecting models, shooting, and production require coordination across multiple teams,' Xiao Fangyun noted. The costs of content production and personnel management have significantly increased, and these costs must be factored into customer orders for the company to remain profitable.
To reduce customer acquisition costs, Handan Yijing began experimenting with Baidu's Qingle Platform to create digital human-driven marketing content. Currently, the AI digital human platform can generate a video in just three steps. First, input the voice-over copy, business points, and product selling points, and with one click, rewrite the voice-over copy to create multiple scripts. Second, choose from the platform's free generic digital humans or customize a unique digital human for video creation. Third, select from a variety of templates in the user-friendly backend, add the copy, and edit the video—completing a video ad in just minutes. With Qingle's AI digital human platform, a digital "avatar" can be generated in just three minutes, and voice-over videos can be produced in minutes, achieving true efficiency, high output, and low cost.
"Using digital humans in marketing is like activating a cheat code in a game—it instantly maximizes your skills. Beyond providing rich marketing inspiration, digital humans can genuinely help businesses reduce costs and increase efficiency, making operations more stable," said Xiao Fangyun. Through digital human content performances, Handan Yijing has not only improved content production efficiency but also shortened the frequency of content updates. This allows for more trend-aligned case updates in the ever-changing home decoration market, catering to diverse customer needs. "I’ve even seen customers come to our store and place orders on the same day after watching our videos," he added.
As AI training costs gradually decline, the commercialization of scenario-based AIGC is unstoppable. In the future, brand marketing content creation will inevitably feature a coexistence of UGC, PGC, and AIGC. For advertisers, content marketing production will become more diversified, with increasing emphasis on AIGC.
AI is the 'Person' Who Understands Both Industry and Marketing
"In our industry, finding talent who understand both marketing and the industry is extremely rare," said Liu Hui, Deputy General Manager of Langfang Dadi Wood Industry Co., Ltd., expressing frustration over the company's promotional challenges.
Liu Hui explained that Dadi Wood Industry primarily deals in construction formwork, which is used only during concrete wall pouring in construction projects to shape the walls. As an upstream player in the construction industry, the company traditionally showcased its products and capabilities at industry exhibitions and partnered with Baidu for search engine promotions.
Searching for Dadi Wood Industry's promotional content reveals materials highlighting the company's facilities, workshops, and production capacity to demonstrate overall strength, as well as case studies of its services. Liu Hui noted that the company has been involved in major projects such as the National Stadium (Bird's Nest), the new Workers' Stadium, and Daxing Airport, underscoring its capabilities.
At its core, every business aims for sustained growth, and Dadi Wood Industry is no exception. Despite its portfolio of large-scale projects, the company continues to invest in promotional efforts to build a strong brand image and secure more orders.
In Liu Hui's view, B2B enterprises targeting professional clients require equally professional content for promotion. "To many, construction templates may seem like simple wooden boards, but each board undergoes 23 processing steps to ensure durability and minimize wear during reuse," he explains. Indeed, material waste represents a major cost in manufacturing. Advances in production technology not only reduce waste but also contribute significantly to low-carbon environmental goals. Highlighting such expertise not only showcases a company's strengths but also its commitment to sustainable development. However, even professionals in the construction industry may struggle to grasp these technical details, creating a communication challenge for companies like Dadi Wood Industry in their marketing efforts.
With Baidu's AI capabilities increasingly applied in marketing, Dadi Wood Industry has deepened its collaboration with Baidu Marketing. Through platforms like Qingsou, the company now employs generative AI for smart copywriting and digital avatar videos to create high-quality promotional content. Liu Hui describes Baidu AI as "someone who understands both the industry and marketing." Leveraging models like ERNIE 3.0, Baidu's AI demonstrates superior industry-specific knowledge compared to general AI models, accurately meeting corporate communication needs.
Statistics show that since adopting digital avatars for content creation, Dadi Wood Industry has seen a 60% increase in video exposure, 160% more clicks, 215% higher inquiries, and conversion rates maintaining at 12%-15% - a 150% improvement. Beyond cost reduction in video production, the Qingsou platform helps identify key messaging points for more effective communication. Moving forward, the company plans to develop customized digital avatars to further integrate AIGC capabilities with marketing operations.
The AI Era: Are Human Customer Service Agents Becoming Obsolete?
"Transfer to a human agent." "Are you a robot?" These are common refrains in e-commerce customer service interactions. Typically, chatbot assistants handle basic queries using preset responses, while more complex issues get escalated to human agents. While bots can address most routine questions, their mechanical responses often fail to provide the sense of genuine service that human agents deliver through natural conversation, creating greater customer reassurance.
In the AI era, human customer service may no longer be the preferred choice. Take Hebei Shengke Intelligent Technology Co., Ltd. as an example—a tech company that manufactures and sells vending machines. Ma Zhifang, head of the company's sales department, stated that after fully integrating JIMUYU's AI chatbot, their sales inquiry conversion rate increased by 60% compared to before.
From a consumer psychology perspective, communicating with a human naturally enhances a sense of authenticity and security. So why did the conversion rate improve after adopting JIMUYU's AI chatbot? Ma Zhifang explained that the company previously used a hybrid model of keyword auto-replies and human agents. However, factors like varying levels of agent expertise and fluctuating inquiry volumes during peak/off-peak hours led to inconsistent customer experiences, making it difficult to improve conversion rates. Additionally, high labor costs added operational pressure.
After deploying JIMUYU's AI chatbot, the company achieved 24/7 online support and leveraged historical dialogue learning to optimize responses. "You'd be surprised—the AI often comes up with replies and follow-up questions we wouldn't think of, creating deeper interactions with customers. If I didn't know it was AI, I'd think I was talking to a real person," Ma remarked.
The Baidu AI customer service Ma mentioned is part of the JIMUYU intelligent business platform under Baidu Marketing. Powered by Baidu's ERNIE large language model, it integrates customer service knowledge bases, continuous business dialogues, product content centers, and other data to deliver responsive AI support.
"Since using the AI chatbot, I've never seen questions like 'Are you a robot?' again," Ma noted. Unlike traditional keyword-based bots, Baidu's AI employs more human-like multi-engine dialogue fusion technology. It delivers natural responses, supports context-aware transitions and backtracking, inherits conversational variables, and extends discussions to deeper levels—guiding users to leave contact details for sales follow-ups.
Notably, JIMUYU's capabilities extend beyond pre-sales support. The platform also offers robust website-building tools for creating content-rich landing pages and provides full-funnel business data monitoring to help merchants understand operations. For instance, Ma learned through Baidu's platform that clients placed vending machines under pedestrian bridges, on mountain trails, "and even as far as the Flaming Mountains in Xinjiang."
A vending machine made in Hebei can now reach every corner of China. Through JIMUYU's AI, Shengke Intelligent not only connects with buyers but also empowers micro-entrepreneurs. Ma shared that purchasers range from neighborhood "mom-and-pop shops" to individual professionals—enhancing their sales and user experience also supports their entrepreneurial journeys.
From content creation and ad management to sales dialogues, AI now delivers remarkable completeness. As AIGC technology penetrates deeper into marketing scenarios, Baidu is building an intelligent, efficient, full-chain digital marketing solution for diverse industries. The impending wave of AIGC content will bring disruptive changes to users, brands, and platforms—potentially reshaping the entire marketing landscape.
Small signs foreshadow great trends. Beyond optimizing business operations, AI's dividends elevate content productivity. Moving forward, Baidu will continue advancing AIGC technology to unlock customer value and create new opportunities for innovation across industries.