Rocket.new: The Vibe Coding Startup With US$15M in Funding
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Published Time: 2025-09-23T11:30:42Z
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Machine Learning
Rocket.new: The Vibe Coding Startup With US$15M in Funding
September 23, 2025
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Rocket.new is a startup securing millions in funding for vibe coding | Credit: TechCrunch
Rocket.new secures US$15m in seed funding led by Salesforce Ventures for enterprise app development with its advanced vibe coding AI platform
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As companies around the world try to keep up with AI’s development, new techniques and tools are emerging to help leaders understand, implement and maximise AI effectively.
It’s no secret that there is a gap in understanding between enterprise leaders and AI, which is not surprising considering how quickly AI is evolving.
As a result, tools like vibe coding are being introduced to make using AI easier. Vibe coding consists of describing what you want in plain language and letting AI generate the code for you automatically, meaning no actual coding is required.
Jumping on this opportunity, Rocket.new, one of India’s first vibe coding startups, has secured US$15m in seed funding led by Salesforce Ventures.
What makes Rocket.new unique?
The Surat-based startup aims to differentiate itself from existing AI coding platforms such as Lovable, which generates quick prototypes, Cursor, a code editor with AI assistance – and Bolt, another rapid prototyping tool.
Rather than creating basic prototypes, Rocket.new focuses on building production-ready applications through natural language processing (NLP).
Vishal Virani, Co-founder and CEO TechCrunch
“We are building the first vibe solution platform, which is not solving just a problem of day one, but what we are focusing on is solving the problem of day two,” Vishal Virani, Co-founder and CEO TechCrunch.
Vishal Virani teamed up with Vahul Shingala and Deepak Dhanak from their earlier venture, DhiWise, which focused on developer workflows.
Investment behind Rocket.new
The round includes participation from Accel, a venture capital firm focused on early-stage technology investments and Together Fund.
Since launching its beta platform in June, the company has accumulated 400,000 users across 180 countries.
The platform currently serves over 10,000 paying subscribers and has achieved US$4.5m in annual recurring revenue.
Vishal projects scaling revenue to US$20-25m by year’s end and US$60-70m by June next year.
Operating from Surat, a city known for diamond and textile industries rather than technology development, the startup positions itself outside India’s established technology centres.
Targeting development beyond code generation
The platform operates as an agentic system, referring to AI systems that can act autonomously to achieve specified goals.
This technology extends beyond code generation to include competitive research and product development functions.
“Our entire agentic system will help organisations build all kinds of functions around products – not just generating the source code – but even a facility to scale their product – all by giving natural-language prompts,” Vishal says.
The current iteration, designated as version 0.3, has produced half a million applications since launch.
Users include product managers, individual entrepreneurs and front-end developers from organisations including Meta, PayPal, KPMG, PwC and Times Internet.
Approximately 80% of users have created substantial applications rather than basic websites.
E-commerce applications represent 12% of usage, primarily in grocery and apparel sectors, while fintech applications account for 10% of development activity.
Business-to-business tools represent 5-6% of applications created, with mental health applications comprising 4-5% of platform usage.
How the architecture differs from competing platforms
The platform integrates multiple language models from Anthropic, OpenAI and Google’s Gemini system.
These models combine with proprietary deep learning systems trained on datasets from DhiWise.
“Our underlying architecture is completely different from what Lovable, Bolt – and everyone is doing,” Vishal tells TechCrunch.
Application generation requires approximately 25 minutes, substantially longer than competing platforms that typically produce results within three minutes.
This extended timeframe shows the platform’s focus on comprehensive functionality.
The pricing structure offers a free trial capped at one million tokens, units of text processed by language models.
Paid subscriptions begin at US$25 monthly for five million tokens, targeting professional users rather than hobbyists.
This model generates gross margins between 50-55%.
The US is the largest market segment, contributing 26%of revenue, followed by Europe at 15-20% and India at 10%.
The company plans to establish US headquarters in Palo Alto to serve American customers.
Kartik Gupta, investor at Salesforce Ventures | Credit: Salesforce
“We saw a clear gap between the magic of AI code generation and the reality of making that code production-ready,” Kartik Gupta, investor at Salesforce Ventures, tells TechCrunch.
“Rocket.new is purpose-built to solve this problem of iteration, maintenance and deployment at enterprise scale.”
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