Dong Yuhui's Livestream Sales for People's Literature Exceed 16.63 Million Yuan, Selling 77,000 Sets in 2 Hours
-
On the evening of January 23rd, a special livestream event took place on Douyin, featuring a literary team composed of Shi Zhanjun, editor-in-chief of People's Literature, and writers Liang Xiaosheng and Cai Chongda, alongside hosts Yu Minhong and Dong Yuhui, discussing the theme 'My Literary Journey.' This livestream marked the first time People's Literature appeared in a mainstream livestream room in a 'sales-driven' format, aiming to promote literary dissemination and cultural heritage.
In just 2 hours of livestreaming, the 2024 issues of People's Literature magazine sold exceptionally well, with over 77,000 sets sold, generating sales exceeding 16.63 million yuan. The livestream attracted significant attention from literature enthusiasts and netizens. One senior media professional expressed surprise at how an author interview could draw such a large audience, with over 100,000 viewers online simultaneously.