AI+Digital Humans Entering a Period of Rapid Development: Market Analysis of Virtual Reality Production Services Industry
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In 2022, China's core virtual human market size reached 12.08 billion yuan, a year-on-year increase of 94.2%, and is expected to reach 48.06 billion yuan by 2025. Driven by the demand for digital transformation and cost reduction in traditional industries, the business demand for AI digital humans in China is further expanding. In the future, AI digital humans will develop towards emotional and humanized directions, providing services that better meet user needs for enterprises and individuals.
On December 19, the patent application for "Digital Human Generation Method and Device" by Baidu Online Network Technology (Beijing) Co., Ltd. was published. The abstract shows that the digital humans generated by this method can be endowed with different personalities, enabling them to express their consciousness and emotions like humans and interact with humans more naturally.
Unlike IP-type digital humans, AI digital humans require stronger "professional qualities" for interaction in fields such as commerce, finance, live streaming, media, and education. The rapid iteration of AI technology will also bring powerful empowerment to the virtual digital human industry. The market size of the AI+virtual digital human industry is expected to grow rapidly, entering a new stage of tooling, systematization, and low cost.
Virtual reality production services refer to services that use computer technology to simulate a virtual three-dimensional environment, allowing users to immerse themselves in this environment and interact with it through specific devices.
New business models represented by digital humans are one of the scenarios where VR accelerates its transition from "virtual" to "real" and becomes more widely implemented. With the continuous enrichment of application scenarios, the trend of VR technology empowering various industries is becoming increasingly evident.
Data from the Ministry of Industry and Information Technology shows that in recent years, China's virtual reality industry has accelerated its development, with investment confidence and activity reaching a new peak. In 2021, the scale of investment and financing in China's virtual reality sector increased by more than 100%, and the number of related enterprises has exceeded 10,000.
The development of the industry is backed by gradually improving policies and continuous exploration from various sectors. Policy-wise, a series of measures from central to local levels supporting VR technology development and application implementation have provided strong support for the industry. In terms of network infrastructure, the acceleration of 5G development, with over 2.3 million 5G base stations built and operational nationwide, has created favorable network conditions for VR application promotion with its characteristics of "high bandwidth, low latency, and wide connectivity." The continuous expansion of new consumption scenarios has also created a favorable market environment for the development of the VR industry.
More benefits are still being released. The "14th Five-Year Plan" development outline includes "virtual reality and augmented reality" as key industries in the digital economy, proposing to drive the transformation of production methods, lifestyles, and governance through digitalization, fostering new industries, formats, and models, and strengthening new engines for economic development.
Virtual reality production services can be applied in various fields such as gaming, film and television, education, and healthcare. In the gaming sector, virtual reality production services can provide players with a more realistic experience of in-game scenarios and characters, enhancing the fun and immersion of games.
In the film and television industry, virtual reality production services can be used for shooting and post-production of movies and TV series, improving the quality and visual effects of the films. In education, these services can be utilized for simulating experiments and recreating scenarios, helping students better understand and master knowledge. In healthcare, virtual reality production services can be applied to surgical simulations and rehabilitation training, improving medical standards and treatment outcomes.
<u>Market Analysis of Virtual Reality Production Services Industry</u>
Virtual reality is the greatest integrator of new-generation information technologies, providing the terminal entry and perceptual interaction functions for the metaverse, and has demonstrated potential to drive new types of consumption. In the consumer sector, the global VR panoramic camera market size reached approximately 4.2 billion yuan in 2022. In industrial applications, the global automotive heads-up display market is expected to reach 39.9 billion yuan in 2022. The high-quality supply of virtual reality products will meet the demand for consumption upgrades and unleash domestic demand potential.
Beyond terminal device sales in the consumer market, virtual reality technology is also generating typical application cases in industries such as manufacturing, healthcare, cultural tourism, and education. As consumer demand for virtual reality experiences continues to grow, the virtual reality production services industry has gained more market opportunities. For example, in fields like gaming, film and television, education, and healthcare, virtual reality production services have broad application prospects.
From a policy perspective, relevant authorities have incorporated VR technology into the strategic emerging industry system, introducing a series of measures to provide systematic support and promote the integrated development of technology and industrial applications. These include financial assistance for corporate R&D and promotion, as well as support for high-quality companies to go public. From a market perspective, as industrial technology matures and market demand increases, the scope of VR applications continues to expand, particularly in sectors like cultural tourism, education, healthcare, and entertainment, which hold promising market prospects.
With the continuous advancement of computer graphics technology, sensor technology, human-computer interaction technology, and other related fields, the technical capabilities of virtual reality production services have been steadily improving. These technological developments enable VR production services to better simulate the real world, enhancing user immersion and experience.
In China's 14th Five-Year Plan, virtual reality and augmented reality have been identified as one of the key development directions in the digital economy, fostering vast market potential.
The industry research report on virtual reality production services primarily analyzes the market size, supply-demand dynamics, competitive landscape, and key enterprises' performance in the VR production services sector. It also provides a scientific forecast for the future development of the industry.