Erke Responds to Donations in Live Stream: Always There Where Help is Needed
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On December 18, a 6.2-magnitude earthquake struck Jishishan County in Linxia Prefecture, Gansu. Currently, many domestic companies have announced donations and material aid to the disaster area.
Today, the domestic brand Erke donated 20 million yuan worth of supplies to the affected areas in Gansu, sparking widespread attention.
According to domestic media reports, in Erke's live stream, some netizens inquired about the specifics of the donation. The host responded that due to the urgency, they had dispatched the supplies as quickly as possible, and they were expected to arrive today.
It was explained that the first batch of supplies mainly consisted of cold-resistant and emergency relief items.
The host also mentioned that follow-up supplies were being prepared and would be sent as quickly as possible. They would continue to monitor the disaster situation and do their best to help.
In response, netizens praised the move, saying, "Support domestic brands! In critical moments, it's domestic brands that step up. Let's overcome the difficulties together. When one is in trouble, help comes from all sides." "Actions speak louder than words. Erke is the pride of Fujian." "Truly worthy of being called the light of domestic brands," and so on.
Records show that Erke was born in Jinjiang, Fujian, known as the "Shoe Capital of China." The brand was established in June 2000.
