This AI Female Model Earns 80,000 Monthly, AI Models Become a New Trend
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Spain's first AI female model achieved what many influencers could only dream of in just over four months: 155,000 Instagram followers, an ad fee of around 8,000 yuan per post, endorsements for fitness supplements, and a monthly income of approximately 80,000 yuan, even receiving a date invitation from a famous actor.
This Spanish AI model, named Aitana Lopez, has distinctive pink hair, a Kim Kardashian-like face, and an enviable figure. She claims to be 25 years old, from Barcelona, a fitness-loving gamer who enjoys role-playing—almost the perfect influencer.
In an era where beauty filters dominate, people appear to have developed a partial immunity to virtual realities, with almost no one recognizing that Aitana Lopez isn't a real person.
Her existence traces back to one man—her theoretical 'father'—Rubén Cruz, founder of The Clueless modeling agency.
Cruz revealed that last summer, The Clueless faced a persistent dilemma: the inability to find suitable female models to sign. "(Signed models kept causing issues)... We're doing this to build a better life, not to depend on egotistical, fanatical individuals who just want to pose for quick money," he explained.
Thus, a radical idea emerged in Cruz's mind: create the perfect AI model.
She has no emotions, unconditionally cooperates with work, doesn't need to eat, never gets sick, and is on call 24/7. Even with a growing fanbase, she won't throw tantrums or demand contract terminations. Her only necessities are electricity and an internet connection.
Through the collective efforts of her team, Aitana Lopez officially debuted on Instagram in July. The operating team has not disclosed her identity as an AI virtual being, leaving others unaware that she is merely a creation of code.
Many people follow her, comment on her posts, send her private messages, and like her content, praising her beauty and health. In just over four months, she successfully attracted the attention of numerous advertisers and celebrities.
Eventually, the incredibly realistic Aitana Lopez managed to "trick" a celebrity. "One day, a famous Latin American actor texted Aitana Lopez to ask her out. This actor has about 5 million followers, and some of our team members grew up watching his TV shows. He had no idea Aitana Lopez didn’t exist."
On the surface, Aitana Lopez only requires electricity and the internet. In reality, managing her isn’t much different from managing a real-life model—the entire team revolves around her.
The Clueless agency holds weekly meetings to discuss how to build and maintain Aitana Lopez’s persona, planning what she will do, eat, and visit each week. Based on these discussions, they deduce what photos she might take and what she might say. Designers then use AI software and Photoshop to create images that align with her persona, pairing them with captions before posting them on Instagram.
Cruz stated: "We realized that people focus on life rather than images. Since Aitana Lopez is not a real person, we had to design some realistic elements for her so that people could connect with her (psychologically) in some way. We had to create a story (about Aitana Lopez)."
In creating Aitana Lopez, The Clueless agency put in a lot of effort. They carefully selected the most popular and trending elements in society today and integrated them with Aitana Lopez.
Fans love the sunshine fitness girl persona? Give it to them.
Fans adore Kim Kardashian's face and figure? Give it to them.
Fans prefer more liberal fashion styles? Give it to them.
Any element fans love can be incorporated into Aitana Lopez, and judging by the data and revenue, it's indeed quite popular.
Encouraged by this success, The Clueless agency is now creating a second AI model, Maia, whose name, like Aitana Lopez's, contains the letters 'AI'.
The past year has witnessed an explosive development in AI, with new achievements in text, image, audio, and video generation that unlock infinite realism. Using various AI software to create virtual humans to replace real people has become a reality.
On September 27 this year, Meta launched its own AI influencer, who looks and sounds exactly like supermodel Kendall Jenner. She provides sightseeing information about New York, and users can also chat with Billie.
Is Aitana Lopez and Billie the Only Ones Taking Human Jobs? Your 'Teacher' Might Also Be AI in the Future.
Japanese adult film company h.m.p announced, they have created the world's first AI female 'teacher' Kihana Ai, with the first work set to be released on December 22. It is reported that some Japanese adult film companies are also planning to introduce AI male 'teachers'.
Mu Hua Ai maintains her own social media pages, frequently posting updates about her daily life—such as where she's traveling or what she plans to eat—all content generated by her operations team. Currently, Mu Hua Ai has over 10,000 followers across multiple platforms.
Compared to human 'teachers,' AI 'teachers' are perfect in every way: diligent, complaint-free, and pure as new.
How can human 'teachers' compete with them? It's hard to say.
Recently, ifanr reported on a Chinese AI-generated 'Taylor Swift,' with videos created by a user using the AI website HeyGen. This case highlights how AI is taking over jobs traditionally held by translators and voice actors.
Now, the question is no longer 'if' AI will take human jobs, but 'how soon' it will happen.
Currently, many still view AI's role in improving work efficiency as merely a tool, far from completely replacing humans on a large scale. However, the integration of various AI software to create and operate a perfect virtual model like Aitana Lopez presents a new perspective.
Seeing the opportunity, various companies have taken it a step further. They've realized that using AI software to create virtual humans to replace real ones makes clear business sense.
Cruz from the agency The Clueless said: "(The company) wants to have a non-human figure to represent the brand. When the company has to fire someone or no longer relies on them, there won't be continuity issues."
Cruz mentioned that Kim Kardashian earned 1 million euros from a single Instagram photo, which is too costly for many companies. If companies can create their own AI influencers, these never-'betraying' AI influencers can help reduce operational costs, allowing small companies that can't afford large advertising campaigns to grow.
I just want to say, companies do benefit, but many people lose their jobs.
From the case of Aitana Lopez, it seems that in the future, those proficient in AI software and graphic design, as well as those skilled in operations and packaging, will be in high demand.
Human fear of AI has always existed. On November 28, Merriam-Webster announced its 2023 Word of the Year as 'authentic,' which carries meanings such as 'not false or imitation' and 'true to one's own personality, spirit, or character.'
In this year when AI has permeated the entire internet, searches for 'authentic' on Merriam-Webster's website have surged significantly. Another trending term is 'deepfake,' closely related to 'authentic.'
Elon Musk has also mentioned 'authentic,' advocating for more authenticity on social media. However, as is well known, he is a cryptocurrency enthusiast, proving that 'easier said than done.'
Recently, the firing and subsequent reinstatement of ChatGPT's creator at OpenAI has caused quite a stir. Some have humorously likened it to a scenario where "AI is about to dominate the world, and humans send someone back in time to prevent the disaster."
Perhaps in the future, we'll find ourselves complaining about "AI stealing our jobs" while simultaneously chasing after AI virtual beings and endlessly debating the authenticity of AI.
Should we resist the development of AI to protect our livelihoods, or should we accept the fact that "humans are already inferior to AI in certain fields" and fully embrace it? Maybe we should just ask ChatGPT for the answer.