PS Expert Earns 80K Monthly, AI Influencer Easily Created
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A stunning influencer earning 80K monthly gained over 150K Instagram followers in just a few months.
Even celebrities slid into her DMs, including a famous actor with 5 million followers who extended a date invitation...
This pink-haired beauty is named Aitana, a 25-year-old extroverted fitness enthusiast from Barcelona.
From daily life to outfit showcases, every post by Aitana attracts tens of thousands of likes from fans.
However, almost none of the fans knew that this 'beauty' Aitana was actually... an AI.
Even the actor who sent her a dating invitation didn't realize that Aitana didn't exist at all.
So, what exactly is Aitana's background?
Aitana was created by the Spanish AI modeling company The Clueless.
Last year, the company went through a low period when it couldn't attract clients. The founder, Rubén Cruz, believed this was due to the company's lack of influence.
As a result, Cruz decided to create the company's own virtual persona, and Aitana was born out of this idea.
Founder Cruz mentioned that the team created Aitana based on people's favorite appearance, describing her as 'nearly perfect.'
On Instagram, Aitana shares snippets of her life just like a real person.
It is reported that the Clueless team holds weekly meetings to plan Aitana's upcoming 'life.'
In addition to arranging her daily routine, they also design 'unconventional events,' such as a storyline where she flies from Barcelona to Madrid to celebrate her birthday.
Enjoying gourmet food, attending concerts... Beyond selfies, Aitana frequently posts 'on-site' photos or videos to enhance authenticity.
In short, every post by Aitana on Instagram receives tens of thousands of likes and numerous fan comments.
With such high engagement, it's natural for Clueless to monetize Aitana through advertisements.
According to Cruz, Aitana earns approximately 1,000 euros (about 7.8k RMB) per advertisement, with an average monthly income of 3,000 euros, peaking at 10,000 euros at times.
For instance, the so-called "photo" of Aitana in Madrid was actually a ZARA advertisement.
Beyond ZARA, renowned brands including Nike, Balenciaga, and Victoria's Secret have also become clients of Aitana.
From a technical perspective, creating these lifestyle images of Aitana is far less complex than one might imagine.
The Clueless team never actually photographed anything—through the collaboration of designers and Photoshop's AI capabilities, they produced these remarkably realistic "on-site" images.
In addition to Aitana, Clueless has created a second virtual model named Maia—both names containing "AI" as a clever nod to their origin.
Unlike the extroverted Aitana, Maia is a true introvert ("i-person"), with her location set in Spanish-speaking Argentina.
此外，Clueless还收到了大量品牌方的请求，希望拥有自己的个性化AI模特——可以根据品牌形象定制，价格便宜，还不用担心塌房。
而除了Clueless，还有很多AI虚拟形象在社交媒体中同样颇有名气。
比如来自东京的Imma Gram，自亮相时起就多次出现在新闻头条，日本经济娱乐公司还将她选为"新100名值得关注的人才"。
她在ins上拥有超过40万名粉丝，在TikTok上也获得了200多万点赞。
Beyond the internet, Imma frequently appears in business magazines and television commercials, with clients including Porsche, Dior, and IKEA.
Another globally renowned virtual influencer is Lu Do Magalu from Brazil.
She boasts over 6.67 million followers on Instagram and more than 14.6 million on Facebook.
Magalu was introduced by Magazine Luiza, one of Brazil's largest retail companies, and has endorsed products ranging from food and daily necessities to electronics.
As a 'fashion influencer,' Magalu has even graced the cover of VOGUE magazine.
There's also India's first digital influencer, Kyra, who gained 230,000 followers within a year and endorsed a new smartphone model...
In summary, using AI to create virtual influencer personas and monetizing their popularity through advertising has become a new AI monetization strategy.
For example, China's Movva Technology has launched a series of virtual human products, ranging from cartoons to realistic human figures, and even offers 'private customization' services.
Digital humans produced by Xiaoice Company have already begun 'working' in many enterprises across various industries...
It is evident that offering customized virtual personas presents a significant business opportunity for owners of virtual human technology. However, some netizens have expressed concerns about this model:
This approach leverages people's trust in 'real humans,' but it may not sustain for long...
Nevertheless, some argue that once AI influencers reach a certain scale, user behavior will gradually adapt, making excessive worry unnecessary.
So, what do you think about creating AI influencers?